Does anybody look at photos of New York Fashion Week, Milan Fashion Week or Paris Fashion Week and wonder “who WEARS these clothes? They’re so often outrageous, so often unwearable, unless you’re on a red carpet. So why does every style and fashion editor fight for the right to be seated in the small venues the designers use?
The reason is that what appears on the runways INFORMS what we see in boutiques and department stores. Designers who show their clothes during Fashion Week use their ideas to present new collections in their stores. They also use them to provide inspiration for those who buy from “the couture” and those that need one-of-a-kind pieces for those red carpet appearances.
Nowadays, however, those buyers are few and far between, so the runway fashions also INFORM the pieces that are found in the designers’ stores. These fashions are similar to what is worn on the runway, but made more wearable to appeal to the larger number of shoppers who frequent these stores. They incorporate some of the major runway trends ( think feathers!) to keep designs up to the minute.
It takes about six months for the runway designs to become the foundation for department store designers, which is why what you see in the spring editions of Vogue is fall wear in those collections. These design companies are usually no longer owned by the names they wear. They have been bought by huge corporations and make their money from the extensive clientele they service, in perfumes as well as clothing and accessories. The styles have been “tamed” to appeal to a mass market but still embody the trends pioneered by the runways.
So now, when you look at runway pictures, you’ll see the chain of events which brings them to you, in whatever price point you shop. The trends will be gone in time, but the truly stylish pieces that reflect YOU will always be “in”. That is why Style Savvy teaches you to shop with an eye towards timelessness and to remember, as Coco Chanel said “Trend is today, but style is forever”!